Objectives of the Project
To provide gainful employment through skill training, and marketing support to the women self-help groups engaged in handloom weaving, and
To ensure that they come up above poverty line through sustainable income generation.
Feasibility of Handloom Project
Due to lack of industrialization in the State, handlooms industry play a significant role in economy of the State. Handloom weaving is popular in the State in the form of cottage industry under which women are predominantly engaged. The following reasons actively promote handloom industry in Imphal districts.
Women in the project areas have got inborn skill in weaving.
The beneficiaries of the project in Imphal districts have already been engaged in the weaving field.
Handloom products such as bed sheets, pillow covers, chaders, shawls, door, window curtain, mosquito curtain, cotton quilt, etc are demand based products within and outside of the State.
Because of the poverty beneficiaries are unable to obtain required material in time.
Lack of working capital and proficiency especially in case of maintaining accounts, marketing, update design, etc require skill to compete market.
To fulfill wide demand of handloom products in the State, country and outside of the country, the beneficiaries need modern equipments which help them to increase production, and
- Women belonging to Imphal districts are keen to work under the umbrella of self-help groups.
Glimpse of the Special Project
Based on the feasibility of the project the following activities are taken up.
(a) Formation of groups
CARDS mobilized to form self-help groups of women between the age group of 18-55 years who belong to BPL from different social groups. In this process, CARDS take advice and support of the district level Committee.
In the process of forming groups, priority were given to those women who work on others loom on marginal profit as most of their incomes spend on paying of rent, purchasing of yarn, colour, etc.
All the selected SHGs members are trained to improve skills especially in case of developing new design, maintenance of cash book, lager, records, documents, marketing, etc to empower them further. The project covers the following training programme
- Training on capacity building for the SHGs.
- Training of resource persons/trainees.
- Training of facilitators for the capacity building of the SHGs.
- Training on skills up gradation.
- Special training on product diversification, designing and colour combination.
The Technical and professional support are taken up by the Handloom Technical Institution and Institute of Cooperative Management (ICM) which are located at Imphal. It has developed skill in handloom technique, accounts management, general management, etc.
(c) Linkages with Financial Institutions
CARDS has establish link between beneficiaries and financial institutions with MRB, IUCB, PSB, …… Imphal, so the beneficiaries could avail credit timely and repeatedly to improve production capacity.
(d) Marketing strategy
The strategies for marketing are as follows.
CARDS established marketing centres at village, block, and district levels and beyond that, to promote sell of products.
- Marketing support is done through marketing managers engaged on honorarium basis.
CARDS hire appropriate place for its centres which could also use for the stores. The products of the self-help groups are routed through these centres. In addition to this, it is has planned to have centres at Guwahati, Kolkata and Delhi.
Components of the Project
- Capacity Building : Cost of stationery, course material, Honorarium to the guest faculty, market visit, etc
- Raw Material: Consumable tools, equipments.
- Boarding and lodging for the trainings
- Travel cost and stipend.
(b) Financial linkages
(c) Market Support
- Organise Centres: At Village, Block, District levels, etc.
- Tie up marketing : On different places through fair
- Working capital for economic activity ( purchasing of yarn, colour, etc)
- Marketing expenses: Sell point on rent basis.
(d) Administrative support
- Supervision, monitoring, travel, communication, audit, inauguration and valedictory, etc
(e) Web Site
- CARDS have launched its own web site for accessibility of the information
Justification of the Project
Women engaged in handloom weaving have got skill from their childhood days but on other side, they are poor in maintenance of accounts, records, lager, etc which would promote self-development. Professional training of these issues would improve their skills.
- Women face problems to grab new design therefore, technical knowledge is required for them.
Women from different social background have got skill in handloom weaving but due to non-availability of operational goods like loom, drums, etc they are unable to run this activity. In absence equipments they work on others loom on marginal benefit.
Due to financial constrain they are unable purchase raw materials in time like yarn, corn colour, etc.
They are not well versed in marketing process. They sell their products on marginal benefit through middleman or to the local shopkeepers.
Women do not have common workplace where they can work together and store products with raw materials. They work individually in congested atmosphere which hardly leave enough space which excess to the family.
Training would certainly help them to enhance skills in the field of technical guidance, accounts maintenance, marketing, develop leadership quality, etc.
- Linkages with financial institutions will help them to avail credit on marginal interest with frequent expectation.
Creating of marketing centres at village, block and district levels will sort out their problems of marketing and store of their products.
The Web site of Community Rural Development Society would help to the members of self-help groups and others who are keen on the products of self-help groups.
Monitoring and Evaluation
There is a District Level Monitoring and Evaluation Committee of the Project with the following members.
||DIC Representative, Imphal East
||Commerce and Industry Dept.
||District Planning Officer/ Imphal East
||Manipur handloom and Handicraft Development Corporation
||DRDA/ Imphal East